Treat Yo' Self: Enjoy a Great Restaurant Experience to Create More Compelling Content
There’s something about a good dinner that can change your whole mood. The ambiance, aromas, and flavors washing over you as you enjoy the company of family or friends. And while there's no doubt that the food is important, it's the overall experience that keeps you coming back for more.
Content marketing, like a restaurant, needs to be helpful and entertaining, delivering an engaging experience.
When Fitbit sends you an email suggesting workout tips, or when Houzz tweets a blog post about how to incorporate fall colors in your kitchen all year long, they’re both providing a helpful service, and as a result, you interact with their brands.
So what tips can we take away from a memorable meal out?
1. Focus on your customer
Attentiveness is key to any restaurant experience. But attentiveness stems from understanding and focusing on who your customer is—you have to listen to what they want. Really listening is crucial to understanding your audience and, as a result, providing great service. Do your research, pay attention and seek customer feedback. All together this information will give you a more well-rounded picture of who your customer is and what they desire.
2. Go above and beyond
Attention to detail is what makes a good restaurant great. The table setting, silverware, acoustics, music, artwork, menus, and more are all little details that add up. Paying attention to each allows a restaurateur to reach the next level. Ask yourself “How can I go above and beyond the competition to transform my audience’s life?” “What little things can I do to show my appreciation?” “How can I give them the unexpected, the out of the ordinary?” The little things are what usually help you stand out from the crowd.
3. Be Helpful and unobtrusive
Have you ever had a magical server? The kind that inconspicuously fills your wine glass, anticipating and meeting your needs without interrupting the flow of your conversation. Content marketing should do the same. If you think about it, the entire goal of your content is to provide valuable and relevant content that resonates with a specific audience by fulfilling their needs. You’re making a difference in your audience’s life, while simultaneously sharing your brand message. But, you don’t want to be pushy. No one likes pushy in-your-face marketing. By making sure your content is useful you can also make sure you’re unobtrusively gaining their trust, and earning their brand loyalty.
4. Engage all of their senses
Sure you had a delicious meal, but it was also served in a comfortable, engaging atmosphere with Instagram-worthy plating. Content marketing is the same. Your messaging needs to be served up in a visually appealing way. Images, icons, and exceptional design work together to elevate your content. There’s also more to content than just blog posts and articles. Videos, podcasts, and any other medium that your customer interacts with are all content and you should find ways to utilize them.
Research how and where your audience likes to consume their content, and then make that your primary vehicle and platform. But also remember to mix things up from time to time. Your audience will appreciate a little variety, especially when it appeals to all of their senses.
Regardless of the industry you’re in, it’s important to make your customer feel like you’re taking care of them as well as an amazing restaurant. So, the next time that you treat yo’ self, get inspired and think about all of the ways you can treat your customers to exceptional content.