10 Questions to Help Start Your Brand Story

Recently, I watched the author, Anne Lamott’s, TED Talk: 12 Truths I Learned from Life and Writing. It's a beautiful and humorous talk that covers everything from the paradox of truth to how 75% cacao chocolate should only be used to balance wobbly chairs (which I couldn't agree more). But, as she spoke about writing Lamott hit on something that, since I decided to start this blog, has been on my mind quite a bit. She said, “If you don't know where to start, remember that every single thing that happened to you is yours, and you get to tell it.”

This truth applies just as much to authors as it does content writers. A good brand has its own voice, its own story that needs to be told. If you don’t know where to start, think about your brand as a person and give it a personality quiz. Ask yourself these ten questions that authors use to help them build fictional characters, and instead, answer as your brand:

  1. Favorite color?

  2. Dream vacation?

  3. Strengths? Weaknesses?

  4. Greatest fear?

  5. Biggest obsession?

  6. Married or single?

  7. Define success?

  8. Describe yourself in 3 words?

  9. Your idea of happiness? Sadness?

  10. What do you want to be when you grow up?  

This exercise may seem silly, but it will help you identify your brand's persona, voice, and tone. For each question, explain to yourself why you gave that answer. Then, once you know who your brand is and what it sounds like, you can get started. Don't get discouraged, as Lamott put it, “You're going to feel like hell if you wake up someday and you never wrote the stuff that is tugging on the sleeves of your heart: your stories, memories, visions and songs—your truth, your version of things—in your own voice. That's really all you have to offer us, and that's also why you were born.” Every brand has a story, a purpose it needs to fulfill, what's yours? 

Samantha SchlemmComment