Copywriter | Blogger | Content Specialist

About Me


Content Strategy.

Creative Direction.

About Me Header Image.jpg

Introductions & Pleasantries

I tell stories. My writing shapes user interfaces, enhances UX, evokes emotion, and answers the question “why?” 

It doesn’t matter what the medium is, or if it's B2C or B2B, either way, I use strategic insights and audience psychographics to craft content that ignites the message with meaning, pulls the brand's voice through, and partners the copy and design together in an elegant dance.


Six, Six-Word Memoirs

1. Samantha Schlemm I am, I am

2. Runs like poetry, walks into walls

3. Homebody diagnosed with extremely acute wanderlust

4. Accustomed to city life, loves hiking

5. Agonizes over giving the perfect gift

6. Nose is always in a book


Where I've Been & What I've Done


Experience [PDF]

Under Armour (Baltimore, MD)

Senior Copywriter (Consultant)—Jul. 2018 to Present

  • Turn creative briefs into campaign messaging, copy, and executions across running and training categories 

  • Help launch UA HOVR™ Infinite and 5 other major running shoes through digital, Spotify and video scripts, a UA MapMyRun training plan, and more

  • Research and interview 6 professional runners, mine transcripts to build stories, and bring them to life with the production team via social videos

Bozzuto (Greenbelt, MD)

Senior Creative Copy Manager—Nov. 2016 to Jul. 2018

  • Created all digital and print content for websites, blogs, emails, videos, ads, signage, executive speeches, events, etc. 

  • Educated and trained co-workers on content, copywriting, and strategic branding best practices

  • Acted as managing editor of a company-wide creative task force

  • Managed, concepted, wrote, and edited a 36-page quarterly employee and B2B publication

  • Directed our Agency of Record’s strategy, photo shoots, and workflow

  • Guided interns as they learned copywriting 101, adopted our brand voice, and wrote more than 250 property descriptions for  

Havas Lynx (New York, NY)

Associate Creative Director—Mar. 2016 to Nov. 2016

Senior Copywriter —Jul. 2015 to Mar. 2016

Copywriter—Oct. 2012 to Jun. 2015

  • Lead copywriter for several major healthcare and pharmaceutical clients

  • Collaborated with creative, strategy, IA/UX, and account teams to develop unique concepts, tactics, video scripts, and new business pitches that felt more like an experience than advertising

  • Created brand identities and comprehensive stories based on category and target insights

  • Engaged various audiences in digital and print channels by simplifying complicated topics and developing cohesive ecosystems that wove the target’s voice into promotional campaigns, communications, and tactics


Palm Publishing (Norwalk, CT)

Editor—Mar. 2012 to Sept. 2012

  • Assessed and edited new novelty board and traditional picture books for preschoolers, as well as leveled early elementary readers

  • Generated book concepts, promotional materials, and cover copy

  • Managed authors, illustrators, designers, and licensors such as the Smithsonian Institution


Lowenstein Associates Inc. (New York, NY)

Literary Agent Intern—Sept. 2011 to Dec. 2011

  • Analyzed fiction and nonfiction queries in attentive, yet concise reports

  • Constructed book proposals for presentations and developed new social media marketing tactics

  • Organized all contracts and digital rights information


Toys"R"Us (Wayne, NJ)

Creative Copywriter Intern—Jun. 2010 to Aug. 2010

  • Wrote and edited copy for weekly newspaper inserts, catalogs, and marketing materials for Toys"R"Us, Babies"R"Us, and FAO Schwarz

  • Lead copywriter on the Imaginarium catalog

  • Researched specific product details and systematized the digital database


Allison & Busby Publishing (London, UK)

Editorial Intern—Jan. 2010 to Apr. 2010

  • Proofread and edited new manuscripts and eBook conversions

  • Constructed copy for book jackets, as well as prospective audience and marketing strategy reports

  • Designed promotional packaging and a quarterly digital catalog


Quinnipiac University

  • College of Liberal Arts, Hamden, CT

  • Bachelor of Arts English & Interactive Digital Design

  • Magna Cum Laude—May 2011

University of Westminster

  • London, UK—Semester Abroad 2010



Established award-winning campaigns for Havas Lynx recognized by:

OMMA, MM&M, The Rx Club, DTC National, W3, PM360 Trailblazer

Established award-winning video for Bozzuto recognized by:

AIM Video Awards & Telly Awards


additional skills

  • Microsoft Office, Adobe Creative Suite 5, and basic HTML

  • Translates “strategy-speak” to “people-speak”

  • Slashes character-counts

  • Peels oranges in single spirals

  • Dabbles in travel blogging: RamblingAboutRambling