Introductions & Pleasantries
I tell stories. My writing shapes user interfaces, enhances UX, evokes emotion, and answers the question “why?”
It doesn’t matter what the medium is, or if it's B2C or B2B, either way, I use strategic insights and audience psychographics to craft content that ignites the message with meaning, pulls the brand's voice through, and partners the copy and design together in an elegant dance.
Six, Six-Word Memoirs
1. Samantha Schlemm I am, I am
2. Runs like poetry, walks into walls
3. Homebody diagnosed with extremely acute wanderlust
4. Accustomed to city life, loves hiking
5. Agonizes over giving the perfect gift
6. Nose is always in a book
Where I've Been & What I've Done
Experience [PDF]
Under Armour (Baltimore, MD)
Senior Copywriter (Consultant)—Jul. 2018 to Present
Turn creative briefs into campaign messaging, copy, and executions across running and training categories
Help launch UA HOVR™ Infinite and 5 other major running shoes through digital, Spotify and video scripts, a UA MapMyRun training plan, and more
Research and interview 6 professional runners, mine transcripts to build stories, and bring them to life with the production team via social videos
Bozzuto (Greenbelt, MD)
Senior Creative Copy Manager—Nov. 2016 to Jul. 2018
Created all digital and print content for websites, blogs, emails, videos, ads, signage, executive speeches, events, etc.
Educated and trained co-workers on content, copywriting, and strategic branding best practices
Acted as managing editor of a company-wide creative task force
Managed, concepted, wrote, and edited a 36-page quarterly employee and B2B publication
Directed our Agency of Record’s strategy, photo shoots, and workflow
Guided interns as they learned copywriting 101, adopted our brand voice, and wrote more than 250 property descriptions for Bozzuto.com
Havas Lynx (New York, NY)
Associate Creative Director—Mar. 2016 to Nov. 2016
Senior Copywriter —Jul. 2015 to Mar. 2016
Copywriter—Oct. 2012 to Jun. 2015
Lead copywriter for several major healthcare and pharmaceutical clients
Collaborated with creative, strategy, IA/UX, and account teams to develop unique concepts, tactics, video scripts, and new business pitches that felt more like an experience than advertising
Created brand identities and comprehensive stories based on category and target insights
Engaged various audiences in digital and print channels by simplifying complicated topics and developing cohesive ecosystems that wove the target’s voice into promotional campaigns, communications, and tactics
Palm Publishing (Norwalk, CT)
Editor—Mar. 2012 to Sept. 2012
Assessed and edited new novelty board and traditional picture books for preschoolers, as well as leveled early elementary readers
Generated book concepts, promotional materials, and cover copy
Managed authors, illustrators, designers, and licensors such as the Smithsonian Institution
Lowenstein Associates Inc. (New York, NY)
Literary Agent Intern—Sept. 2011 to Dec. 2011
Analyzed fiction and nonfiction queries in attentive, yet concise reports
Constructed book proposals for presentations and developed new social media marketing tactics
Organized all contracts and digital rights information
Toys"R"Us (Wayne, NJ)
Creative Copywriter Intern—Jun. 2010 to Aug. 2010
Wrote and edited copy for weekly newspaper inserts, catalogs, and marketing materials for Toys"R"Us, Babies"R"Us, and FAO Schwarz
Lead copywriter on the Imaginarium catalog
Researched specific product details and systematized the digital database
Allison & Busby Publishing (London, UK)
Editorial Intern—Jan. 2010 to Apr. 2010
Proofread and edited new manuscripts and eBook conversions
Constructed copy for book jackets, as well as prospective audience and marketing strategy reports
Designed promotional packaging and a quarterly digital catalog
EDUCATION
Quinnipiac University
College of Liberal Arts, Hamden, CT
Bachelor of Arts English & Interactive Digital Design
Magna Cum Laude—May 2011
University of Westminster
London, UK—Semester Abroad 2010
Recognition
Established award-winning campaigns for Havas Lynx recognized by:
OMMA, MM&M, The Rx Club, DTC National, W3, PM360 Trailblazer
Established award-winning video for Bozzuto recognized by:
AIM Video Awards & Telly Awards
additional skills
Microsoft Office, Adobe Creative Suite 5, and basic HTML
Translates “strategy-speak” to “people-speak”
Slashes character-counts
Peels oranges in single spirals
Dabbles in travel blogging: RamblingAboutRambling
