I Tell Stories
I Write
I write marketing copy that evokes emotion and answers the question on all of our minds: “Why?” (Marketing friends, check out my work here.)
I write personal essays about everyday life that are honest and maybe even funny. (Essay enthusiasts, right this way.)
Bios Are Awkward…
Some people want a long bio, others want a short one. So, here you go, my life summed up in your choice character count, written in third person (because I’m a rule follower and, for some reason, that’s probably how you wanted it anyway).
20 words
Samantha Schlemm writes personal essays (check a few out here and here) and weaves marketing stories as a full-time associate creative director.
49 words
Before Samantha Schlemm moved to Baltimore and earned an MA in Creative Nonfiction Writing at Johns Hopkins University, she grew up in the New Jersey Meadowlands. Most days, she can be found writing personal essays (check a few out here and here) and weaving stories as a full-time associate creative director.
83 words
Samantha Schlemm grew up in the New Jersey Meadowlands. Somehow, she avoided sounding like a character from The Sopranos (except when pronouncing Italian dishes or the word drawer [“dr-aw”]) before moving to Baltimore where she earned a Master of Arts in Creative Nonfiction Writing at Johns Hopkins University. Most days, she can be found writing personal essays (check a few out here and here) working as a full-time associate creative director, and hanging out with her husband and two kids who force her to take breaks.
…Headshots Are Worse
Creative Marketing Resume
Stanley Black & Decker, Inc.(TOWSON, MD / REMOTE)
Group Creative Manager (Associate Creative Director)—Mar. 2024 to Present
Lead creative strategy and execution for CRAFTSMAN brand global campaigns, from concept through post-production.
Manage and mentor a team of designers and copywriters, collaborating cross-functionally with digital, video, photo, brand, and production teams.
Partner with brand managers, producers, and social media managers to deliver integrated, multi-channel campaigns.
Direct the development of video scripts, campaign messaging, and shot lists, providing strategic oversight and on-set art direction for photo and video shoots.
Oversee creative direction for CRAFTSMAN’s organic social media platforms, ensuring alignment with brand voice and engagement goals.
Under Armour (Baltimore, MD)
Senior Lead Creative—Jul. 2018 to Present
Developed global marketing campaigns across digital, social, video, and print, from creative brief to final execution.
Collaborated with cross-functional teams—copywriters, art directors, producers, editors, and agencies—to deliver audience-first brand content that drove action.
Directed brand storytelling across platforms, ensuring consistent messaging and voice.
Mentored junior copywriters, guiding messaging, concepting, and brand voice development.
Conducted athlete interviews and research to create authentic, compelling narratives for campaigns.
Bozzuto (Greenbelt, MD)
Senior Creative Copy Manager—Nov. 2016 to Jul. 2018
Created digital and print content for websites, blogs, emails, videos, ads, signage, executive speeches, events, and more.
Led messaging strategy for a full website redesign, collaborating with design and photography teams on art direction.
Directed Agency of Record on strategy, photoshoots, and workflows to ensure brand consistency.
Managed and edited a 36-page quarterly publication for employees and B2B audiences.
Supervised interns (who wrote more than 250 property descriptions for Bozzuto.com) and trained colleagues on copywriting, content strategy, and branding best practices.
Havas Lynx (New York, NY)
Associate Creative Director—Mar. 2016 to Nov. 2016
Senior Copywriter —Jul. 2015 to Mar. 2016
Copywriter—Oct. 2012 to Jun. 2015
Created brand identities and campaign ecosystems across digital, video, and print.
Wrote video scripts, pitches, and experiential campaigns that simplified complex topics.
Partnered with strategy, UX, and account teams to deliver innovative creative solutions.
Developed integrated campaigns for healthcare, lifestyle, and B2B clients.
Palm Publishing (Norwalk, CT)
Editor—Mar. 2012 to Sept. 2012
Edited children’s books and educational readers, collaborating with authors, illustrators, and licensors (e.g., Smithsonian).
Generated new book concepts, promotional materials, and cover copy.
Lowenstein Associates Inc. (New York, NY)
Literary Agent Intern—Sept. 2011 to Dec. 2011
Evaluated queries and manuscripts, producing concise market reports.
Built book proposals and social media marketing strategies.
Toys"R"Us (Wayne, NJ)
Creative Copywriter Intern—Jun. 2010 to Aug. 2010
Wrote copy for catalogs, inserts, and marketing campaigns across Toys"R"Us, Babies"R"Us, and FAO Schwarz.
Served as lead catalog copywriter for Imaginarium.
Researched specific product details and systematized the digital database
Allison & Busby Publishing (London, UK)
Editorial Intern—Jan. 2010 to Apr. 2010
Proofread manuscripts and eBook conversions, drafted jacket copy, and conducted audience analysis.
EDUCATION
Johns Hopkins University | Baltimore, MD
Masters of Arts, Writing (Creative Nonfiction) December 2021
Quinnipiac University | Hamden, CT
Bachelor of Arts English & Interactive Digital Design, May 2011
University of Westminster | London
Semester Abroad, 2010
Recognition
Established award-winning campaigns for Havas Lynx recognized by:
OMMA, MM&M, The Rx Club, DTC National, W3, PM360 Trailblazer
Established award-winning video for Bozzuto recognized by:
AIM Video Awards & Telly Awards
additional skills
Microsoft Office, Adobe Creative Suite, and basic HTML
Translates “strategy-speak” to “people-speak”
Slashes character-counts
Peels oranges in single spirals