— Under Armour Marketing Work —

UA Meridian Collection

Buttery soft, insanely shape-sculpting, UA Meridian gear can be worn just about anywhere. My team set out to create a series of videos, from :06 second TikTok ads to :30 second YouTube videos to quick, in-store screen clips, that show off this collection’s easy irresistibility.

UA Flow Breakthru 2

Women’s feet aren’t the same as men’s. Seems obvious, but for decades women basketball players have had only one option—to buy men’s shoes. For this campaign, I led the creative direction, pushing my team to think about new ways to amplify the voices of women basketball players.

Curry Flow 9

Curry Brand and Sesame Street both believe that everyone everywhere should be able to play big on their street. We leaned into their common values and told the story of the “Neighborhood,’ taking the energy and personality of each Sesame Street colorway character and bringing them to life in the Curry World.

We also set out to answer the question: What can Stephen Curry do with an extra split second? Give him UA Flow and we’ll find out.

UA Magnetico Cleat & Armour High Bra

Challenged to deliver multiple individual product marketing stories, united by the 2023 Women’s World Cup, my team decided to create two worlds—a red, gel-lit cyc wall vs. a sweaty, real on-field environment—to simultaneously spotlight their specific benefits while visually tying them all together.

UA X DVNLLN Black History Month Collection

Working with the talented and compassionate Devin Allen is always a joy, but celebrating his photography, the city of Baltimore, and young Black athletes at a higher level was a true honor. Collaborating with our comms, PR, social, and production teams, we interviewed UA employees, community members, coaches, and athletes, giving them a platform to express themselves in their own words.

The retail experience was all about authentically celebrating Baltimore with real benches from the city, milk crate basketball hoops, punching bags from a local boxing gym, and a newspaper box filled with newsprints. To fill the newspaper box, I had the honor of working with author D. Watkins to edit and create an original UA x DVNLLN newsprint.

UA HOVR™ + UA MapMyRun™

Who knows your stride better than your shoes? For the past few seasons, my team has been challenged with teaching our audience about how UA HOVR™ running shoes connect to UA MapMyRun™ for real-time Form Coaching.

Music and podcasts fill many runners’ ears as they hit the pavement. To bring awareness and attention to the UA HOVR™ franchise, we targeted running playlists and podcasts on Spotify to meet runners where they already are on their runs.

UA Flow Velociti Wind

Shaving seconds is harder than it seems. A second is a lifetime. A mountain. Dropping them takes focus. Under Armour’s newest cushioning technology dropped the rubber to help runners get lighter and faster. Weight lifted. Flow state activated.

UA Global Brand Creative Directive

Our team works with a lot of partners and agencies around the globe, so we created this directive to help everyone tell consistent stories.

—Bozzuto Marketing Work—

Brand Narrative & Swag

Bozzuto is a family-owned real estate company that creates extraordinary experiences. By understanding our residents' mindset, we delivered emotional campaigns that evoked a sense of home.

Brand Ad Video

After developing the "It's Home" concept and script, I casted employees and directed our production team throughout pre-production, the shoot, and post-production.  

Community Dating App Ads

With a target audience that loves meeting new people, we thought it only fitting to pick up new prospects for a few of our communities on dating apps like OkCupid, Tinder and OurTime.com . . . cheesy pick-up lines and all. 

#Match2018 Social

Bozzuto manages many communities near hospitals and medical centers, that's why on #MatchDay—when med students match with their residency hospital—we celebrated their extraordinary work and curated a list of nearby communities to help them find their new home fast.

Bozzuto Buzz

As editor-in-chief of the Bozzuto Buzz, a quarterly employee and B2B publication, I led a team of industry expert “non-writers” in planning and developing content. From brainstorming to art directing to coordinating with printers, here are a few of the publications I had the opportunity to research, write, and edit. 

Bozzuto Journey Home Blog

Whether it's short-form copy or long-form blog posts and content, I always put my audience and their needs first.