Copywriter | Blogger | Content Specialist
 

About Me

Copywriting.

Content Strategy.

Creative Direction.

 
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Introductions & Pleasantries

I tell stories. My writing shapes user interfaces, enhances UX, evokes emotion, and answers the question “why?” 

It doesn’t matter what the medium is, or if it's B2C or B2B, either way, I use strategic insights and audience psychographics to craft content that ignites the message with meaning, pulls the brand's voice through, and partners the copy and design together in an elegant dance.

 

Six, Six-Word Memoirs

1. Samantha Schlemm I am, I am

2. Runs like poetry, walks into walls

3. Homebody diagnosed with extremely acute wanderlust

4. Accustomed to city life, loves hiking

5. Agonizes over giving the perfect gift

6. Nose is always in a book

 

Where I've Been & What I've Done

 
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Experience

The Bozzuto Group (Greenbelt, MD)

Senior Creative Copy Manager—Nov. 2016 to Present

  • Develop internal and external messaging for email, web, blog, video, ads, signage, executive speeches, events, and other promotional materials

  • Educate and guide co-workers by creating and training them on strategic branding resources, as well as content creation best practices

  • Act as managing editor of a company-wide task force of individuals

  • Provide creative direction for photo shoots, creative strategy and day-to-day workflow of our Agency of Record

  • Conceive, write, manage, and edit a quarterly employee and B2B magazine

  • Lead intern teams as they learn how to adopt a brand voice and understand the psychographics of their target audience. Guide them as they wrote more than 250 property descriptions for Bozzuto.com  

Havas Lynx (New York, NY)

Associate Creative Director—Mar. 2016 to Nov. 2016

Senior Copywriter —Jul. 2015 to Mar. 2016

Copywriter—Oct. 2012 to Jun. 2015

  • Lead copywriter for several major healthcare and pharmaceutical clients 
  • Collaborated with creative, strategy, IA/UX, and account teams to develop unique concepts, tactics, video scripts, and new business pitches that felt more like an experience than advertising

  • Created brand identities and comprehensive stories based on category and target insights

  • Engaged various audiences in digital and print channels by simplifying complicated topics and developing cohesive ecosystems that wove the target’s voice into promotional campaigns, communications, and tactics

 

Palm Publishing (Norwalk, CT)

Editor—Mar. 2012 to Sept. 2012

  • Assessed and edited new novelty board and traditional picture books for preschoolers, as well as leveled early elementary readers

  • Generated book concepts, promotional materials, and cover copy

  • Managed authors, illustrators, designers, and licensors such as the Smithsonian Institution

 

Lowenstein Associates Inc. (New York, NY)

Literary Agent Intern—Sept. 2011 to Dec. 2011

  • Analyzed fiction and nonfiction queries in attentive, yet concise reports

  • Constructed book proposals for presentations and developed new social media marketing tactics
  • Organized all contracts and digital rights information 

 

Toys"R"Us (Wayne, NJ)

Creative Copywriter Intern—Jun. 2010 to Aug. 2010

  • Wrote and edited copy for weekly newspaper inserts, catalogs, and marketing materials for Toys"R"Us, Babies"R"Us, and FAO Schwarz
  • Lead copywriter on the Imaginarium catalog
  • Researched specific product details and systematized the digital database

 

Allison & Busby Publishing (London, UK)

Editorial Intern—Jan. 2010 to Apr. 2010

  • Proofread and edited new manuscripts and eBook conversions 
  • Constructed copy for book jackets, as well as prospective audience and marketing strategy reports
  • Designed promotional packaging and a quarterly digital catalog

EDUCATION    

Quinnipiac University

  • College of Liberal Arts, Hamden, CT 
  • Bachelor of Arts English & Interactive Digital Design
  • Magna Cum Laude—May 2011

University of Westminster

  • London, UK—Semester Abroad 2010

 

Recognition

Established award-winning campaigns for Havas Lynx recognized by:

OMMA, MM&M, The Rx Club, DTC National, W3, PM360 Trailblazer

 

additional skills

  • Microsoft Office, Adobe Creative Suite 5, and basic HTML 
  • Translates “strategy-speak” to “people-speak”  
  • Slashes character-counts
  • Peels oranges in single spirals
  • Dabbles in travel blogging: RamblingAboutRambling
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