Copywriter | Blogger | Content Specialist
 

About Me

I help digital marketers tell their story in a simple and direct way so they can build meaningful relationships with their audience.

 
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Introductions & Pleasantries

Are you looking to tell your brand story? To make lasting connections? Generate more leads? Engaging content can help you communicate with your audience on an emotional level by following strategic insights that resonate with their needs. I specialize in uncovering the "why" and telling it in a creative way through blog posts, articles, emails, videos, ads, speeches, promotional materials, websites, and more.

 

Six, Six-Word Memoirs Describing Me

1. Samantha Schlemm I am, I am

2. Runs like poetry, walks into walls

3. Homebody diagnosed with extremely acute wanderlust

4. Accustomed to city life, loves hiking

5. Agonizes over giving the perfect gift

6. Nose is always in a book

 
 

Where I've Been & What I've Done

 
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Experience

The Bozzuto Group (Greenbelt, MD)

Copywriter—Nov. 2016 to Present

  • Develop internal and external corporate communications, including executive speeches, emails, website copy, blog posts, articles, videos, signage, and other promotional materials
  • Educate and guide co-workers by providing strategic branding resources, as well as content writing best practices
  • Act as managing editor of a company-wide quarterly employee and B2B magazine, leading a task force of non-writers in researching, interviewing, writing and editing content 
  • Elevate a team of four interns as they learn how to adopt a brand voice and understand the psychographics of their target audience. Guide them as they create promotional materials and write over 250 product descriptions for Bozzuto.com  

Havas Lynx (New York, NY)

Associate Creative Director—Mar. 2016 to Nov. 2016

Senior Copywriter —Jul. 2015 to Mar. 2016

Copywriter—Oct. 2012 to Jun. 2015

  • Lead copywriter for several major healthcare and pharmaceutical clients 
  • Collaborated with creative, strategy, IA/UX, and account teams to develop unique concepts, tactics, video scripts, and new business pitches that felt more like an experience than advertising
  • Created brand identities and comprehensive stories based on category and target insights
  • Engaged various audiences in both digital and print channels by developing cohesive ecosystems that wove the target’s voice into overall promotional campaigns, communications, and tactics 

 

Palm Publishing (Norwalk, CT)

Editor—Mar. 2012 to Sept. 2012

  • Assessed and edited new novelty and traditional picture books for preschoolers, as well as leveled early elementary readers

  • Generated new book concepts, promotional materials, and cover copy

  • Managed authors, illustrators, designers, and licensors such as the Smithsonian Institution to develop compelling and educational stories

 

Lowenstein Associates Inc. (New York, NY)

Literary Agent Intern—Sept. 2011 to Dec. 2011

  • Analyzed fiction and nonfiction queries in attentive, yet concise reports

  • Constructed book proposals for presentations and developed new social media marketing tactics
  • Organized all contracts and digital rights information 

 

Toys"R"Us (Wayne, NJ)

Creative Copywriter Intern—Jun. 2010 to Aug. 2010

  • Wrote and edited copy for weekly newspaper inserts, catalogs, and marketing materials for Toys"R"Us, Babies"R"Us, and FAO Schwarz
  • Lead copywriter on the Imaginarium catalog
  • Researched specific product details and systematized the digital database

 

Allison & Busby Publishing (London, UK)

Editorial Intern—Jan. 2010 to Apr. 2010

  • Proofread and edited new manuscripts and eBook conversions 
  • Constructed copy for book jackets, as well as prospective audience and marketing strategy reports
  • Designed promotional packaging and a quarterly digital catalog

 

Montage, Literary & Art Magazine (Quinnipiac University) 

Editor-in-Chief—2007 to 2011

  • Oversaw student-run staff in coordinating an annual art festival, selecting creative submissions, and producing a printed magazine—including designing, packaging, and proofing files

EDUCATION    

Quinnipiac University

  • College of Liberal Arts, Hamden, CT 
  • Bachelor of Arts English & Interactive Digital Design
  • Magna Cum Laude—May 2011

University of Westminster

  • London, UK—Semester Abroad 2010

 

Recognition

Established award-winning campaigns for Havas Lynx recognized by:

OMMA, MM&M, The Rx Club, DTC National, W3, PM360 Trailblazer

 

additional skills

  • Microsoft Office, Adobe Creative Suite 5, and basic HTML 
  • Translates “strategy-speak” to “people-speak”  
  • Slashes character-counts
  • Peels oranges in single spirals
  • Dabbles in travel blogging: RamblingAboutRambling